Many people are not aware of the fact that you can actually create a YouTube account to promote your business[...]
YouTube is an online video platform owned by Google. It is the second most-visited website in the world. In 2019, more than 500 hours of video content were uploaded to YouTube servers every minute. YouTube provides several ways to watch videos, including the website, the mobile apps, and permitting other websites to embed them. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogs, and short original videos. Most content is generated by individuals, but media corporations also publish videos. Besides watching and uploading, registered users can comment on videos, rate them, create playlists, and subscribe to other users. Founded in 2005, YT was acquired the following year by Google for US$1.65 billion.
It has become one of the company’s most lucrative subsidiaries, earning $15 billion in 2019. YouTube and selected creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. The vast majority of videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities.